LYTVYNCHUK, O. THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CHATBOT-DRIVEN PERSONALIZATION IN MARKETING COMMUNICATIONS. Global Prosperity, [S. l.], v. 5, n. 1, 2025. Disponível em: https://www.gprosperity.org/index.php/journal/article/view/157. Acesso em: 17 jul. 2026.