PERSONNEL MANAGEMENT IN THE IT SECTOR: THE INFLUENCE OF INTERNATIONAL MARKET TRENDS

Abstract

The purpose of the article is to substantiate key changes in the personnel management system in the IT sector under the influence of modern trends in the international market, as well as to determine the essential principles and stages of making management decisions in the field of personnel management. The object of the study is the personnel management system in IT enterprises. Based on the analysis of the literature, it was established that the study of digital models of personnel management in the conditions of Industry 5.0, sustainable development and transformational leadership paradigm is a promising direction for the development of science. Therefore, the results of the article have theoretical significance for deepening scientific approaches to human resource management in the conditions of globalization, as well as practical significance for HR specialists, line managers and owners of IT enterprises focused on sustainable growth. The article substantiates the importance of strategic personnel management in the IT sector, taking into account the influence of key trends in the international market. It is determined that the IT industry, as a globalized field of activity, requires flexible, digital and human-centric approaches to HR management. It is proven that an effective personnel management system in this industry is not only a condition for stable activity, but also a factor in the formation of competitive advantages. It is established that the digitalization of HR processes, global competition for specialists, the development of remote work formats and an orientation towards the mental well-being of employees significantly change the requirements for the personnel policy of enterprises. Four essential principles of the personnel management system in the IT sector are characterized: human-centrism, adaptability, digitalization of HR processes and an orientation towards talent development. The influence of four global trends is substantiated, in particular, competition for talent, hybrid work, People Analytics and an emphasis on emotional well-being. Seven sequential stages of making management decisions regarding personnel are proposed, covering the analytical, project and control contours of the HR system.